THE PET INDUSTRY IS GROWING EACH YEAR. DID YOU KNOW THAT…
• 63% of the U.S. population owns a pet? And that equates to 71.1 million homes?
• 45% of U.S. households own more than one pet?
• 203.4 million cats, dogs, birds and small mammals are pets to these families?
• It’s estimated $50 billion dollars will be spent on them by 2010.
• Open newspapers, magazines, and the web and you’ll see how prevalent pet ownership has become: newspapers and magazines are devoting columns to pets and news networks devote on-line areas to pet stories.
Cable networks are programming for
this consumer group:
• Animal Planet is an entire channel devoted to animals
• National Geographic has added programming such as The Dog Whisperer, Dogs with Jobs and various specials
• HGTV has carried special programming on everything from dog and cat houses to celebrities and their pets: Pet Expo 2007, Critter Carriers, Doggone Design, Barkitecture, Pet Palaces, America’s Most Pampered Pets
• Fine Living regularly broadcasts programming geared to pets: Pet Parenting 101, Dog Friendly Cities. And their website has much on-line content as well, from choosing a pet to pet therapy.
PSAA OFFERS SPONSORSHIP BENEFITS
• PSAA endorsement of your product
• PSAA logo on your marketing materials and website
• Advertising, promotional and publicity campaigns
• TV, print, radio, website, electronic
• Sampling is an opportunity to place your products in the hands of key consumers.
• Couponing
• In-shelter signage
• Special event support
• Spokesperson publicity tours
• PSAA quarterly themed campaigns targeted at different demographic groups
• Visibility and Awareness
PSAA offers your company a strong presence via television, radio, print and website.
Our members already have a dominant presence in their communities. They bring with them active and established relationships with media outlets in their markets and have a regular weekly and monthly presence on TV, radio and in print. In the current year, our members had more than 32,635 media stories/hits
Three of our members are part of the Animal Cops Series on the Animal Planet television network: Animal Cops Houston, Animal Cops Detroit and
Animal Planet Heroes Phoenix.
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LET Pet Shelters Across America DELIVER AN ENORMOUS MARKET TO YOUR COMPANY.
Pet owners report higher household incomes than the total U.S. population. They are more likely to own their home and more likely to have young children under 18 years old at home. More than any other demographic group, pet owners are defined as being a “traditional family”.
SPONSORS BENEFIT IMMEDIATELY AND CONTINUOUSLY FROM MARKETING EXPOSURE THROUGH:
• In-shelter signage: posters, counter cards, cage cards, handouts
• Web link to sponsors’ web sites
• E-marketing initiatives
• Advertising and promotion: print, direct mail, sampling and couponing
• Product endorsement from Pet Shelters Across America
HOW
Please contact us for a partnership brochure for more information about PSAA and the benefits of being a sponsor.
Pet Shelters Across America
Jay Moore - Sponsorship Director
1201 Macklind Avenue
St. Louis, MO 63110
314.951.1535
jay.moore@petsheltersacrossamerica.org
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